Sunday, August 29, 2010

Apple’s "Core Value"

I am slowly getting tired of the constant din of Apple converts and fan boys whose refrain is "Apple is the better ..."

Today I read on some Website how someone commented with adulation on "Apple’s core value:" "We believe that people with passion, can change the world for the better."

Quite apart from the fact that such a belief is not necessarily a value, it is a trite (and somewhat stupid) advertising ploy. Passion always makes a difference—and usually not for the better.

What about: "We believe that people with passion, can change the world for the worse"? Adolf Hitler certainly had passion.

Or what about: "We believe that people with passion, can change the bottom line of the balance sheet for the better"? There is no difference between Steve Jobs and Bill Gates in this regard.

Even if Apple has at the moment the better designed interfaces, even if Apple is more stylish, and even if it has more appeal to the trendy, it is for that reason no better than any other company out to fleece us of our money. It is only more effective at it.

It is one thing to like or even love the product. It is quite another to adore the producer or the supplier who might, for all I know, be rotten to the core (just as most big corporations I have had to deal with).

--end of rant--

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