Perhaps all of reductionism is ridiculous, but this one, noted by Edward Vielmetti, is more ridiculous than most. "Lola tosses her red phone up in the air and instantly goes through her mental Rolodex of possibilities. Faces flash on the screen. She decides to hit up her banker father and darts out of the house."
Our minds are certainly more complex than any Rolodex ever was, but then again this analogy might be intended to apply just to Lola's mind and may thus ultimately be a put-down with sexist overtones.