Some of the moans out there also remind me of a curious fact I noticed years ago. There are lots of people who want to write and expect others to pay for their writing. But when it comes to paying for the intellectual property they use themselves… well that’s different.I cannot share this feeling. The moans are for the most part not by people who have not paid and who are not willing to pay but by those who have already paid and who would be willing to continue to pay for updates whenever they become available. I would certainly fall into that category.
Nor am I against subscription per se. I do subscribe to some services, journals, and newspapers. I might even be willing to pay a subscription fee for some software, but I resent the fact that when I bought a license for a certain program, I am forced at some point (without prior consultation) to switch from a straightforward license to the subscription model. It used to be my free decision whether to upgrade or not, now I would be forced to pay a monthly or yearly fee to use it. As I try to keep my monthly outgo to a minimum, I will not subscribe. My budget for software is limited. And whether or not spend more money on Ulysses has to be weighed against other needs.
Nor is the price of software of 20 years ago relevant to the consideration of whether Ulysses has enough value for me to justify the expense.
I also understand that some software is more important to others than it is to me, and that they might be willing to pay more on a regular basis. I am not one of those. Nor do I consider this change a "wonderful idea" for the user. A carpenter needs a hammer to conduct his business. That does not mean that s/he should pay a subscription for a hammer. (I do understand that you never really own a piece of software, but get a license that allows you to use it, but this does not change the fundamental fact that the move to a subscription model changes the cost structure and is far from "wonderful" for the user. I have written books, and I have made money from them, but I would not consider it fair if my readers were all at once forced to pay a subscription" for being able to continue to read them because there might be new editions in the future.
Software developers have, of course, the right to charge as much they want, or better: as much as the market will support. But I reserve the right to reject the subscription. You may call this a "subjective" reaction, but it is no more subjective than my (and anyone else's) decision to buy, say, a robotic vacuum cleaner.
That being said, I wish the developers of Ulysses all the luck in the world.